The fast pace in with which information is consumed today packs a world to be seen always in the same way.

We end up looking for new looks through visual solutions already created.

We are always looking with the eyes of others and forgetting our own.

And the look is the most individual thing in the human being. So a simple story can make a thousand new different and unique ways.

Reading - a prose, a poem or even a simple sentence - creates a completely different imagery world for each.

Text is nothing more than the image in its pure state.

So let's rescue it.